The Portfolio
transforming web presence: an seo content strategy for
JUTKOWITZ PERIODONTICS & IMPLANTOLOGY
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The Portfolio
TRANSFORMING WEB PRESENCE:
AN SEO CONTENT STRATEGY FOR JUTKOWITZ PERIODONTICS & IMPLANTOLOGY
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the challenge:
the journey:
When Dr. Jutkowitz's website failed to generate new patient leads and struggled to rank in search engine results, it was clear that a strategic overhaul was needed. With a recent move to a new URL, Jutkowitz Periodontics & Implantology required a comprehensive rewrite of its website content to improve SEO and attract prospective patients.
Delving into the project, I began by immersing myself in the brand's tone and voice, ensuring alignment with Dr. Jutkowitz's expertise and patient-centric approach. Conducting thorough research on the target audience, I gained valuable insights into their needs and preferences. Dr. Jutkowitz's impressive credentials and commitment to comprehensive care emerged as key focal points, guiding the content strategy to best serve both current and prospective patients.
the solution:
The revamped website content was meticulously crafted to showcase the range of services offered by Jutkowitz Periodontics & Implantology while positioning Dr. Jutkowitz as a leading authority in his field. Each treatment and procedure was presented clearly, emphasizing the benefits and Dr. Jutkowitz's unparalleled expertise. To enhance user engagement and accessibility, I integrated visual elements such as images and videos, including compelling patient testimonials that underscored Dr. Jutkowitz's compassionate care and exceptional outcomes.
The impact of the website overhaul was immediate and profound. Within a short span of updating just four key pages and featuring patient testimonials prominently on the home page, Jutkowitz Periodontics & Implantology experienced a remarkable 35% increase in prospective new patient calls directly from the website. Moreover, as the remaining website content was implemented, the site's visibility in search rankings soared, accompanied by a notable increase in domain authority.
This project exemplifies the transformative power of strategic content creation, copywriting, and SEO optimization. By aligning the website content with Dr. Jutkowitz's expertise and patient-focused approach, we not only enhanced the user experience but also drove tangible results in terms of new patient acquisition and online visibility.
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the RESULT:
