the challenge:

the journey:

When Orthodontics by Birth & Fletcher joined forces with the American Association of Orthodontists for the Bullying Bites campaign, they sought to spread awareness and encourage participation among their patients in a meaningful and engaging way. They needed a social media campaign that would not only inform but also inspire action, alongside creating branded t-shirts to show their support.

With Orthodontics by Birth & Fletcher known for their trusted and caring approach to patient care, I drew inspiration from their warm and supportive environment. Leveraging the guidelines from the Bullying Bites campaign and the unique qualities of the practice, I crafted a series of social media graphics and captions tailored to resonate with their audience.

the solution:

The campaign took shape with a series of fun and playful graphics, each carrying a message of kindness and empowerment. From informative posts detailing the steps to take the pledge against bullying to uplifting sayings that spread positivity, every element of the campaign reflected the values of Orthodontics by Birth & Fletcher. In addition, custom-designed t-shirts were created in the office's brand colors, serving as a tangible symbol of their commitment to the cause.

The campaign struck a chord with the community, aligning seamlessly with the town of Burleson's kindness initiative and reinforcing the practice's reputation for compassion. Staff members proudly wore their campaign t-shirts, sparking conversations and spreading awareness both online and offline. The campaign graphics were shared organically across social media platforms, amplifying the message and fostering a sense of unity and support within the community.

This project showcases the power of social media to drive positive change and make a difference in people's lives. By combining creativity with purpose, Orthodontics by Birth & Fletcher successfully raised awareness for an important cause while embodying their core values of care and compassion.

the RESULT: