When Jayson envisioned transforming a piece of his store in Downtown Cartersville into a pirate-themed pub, he had a clear vision in mind but struggled to translate it onto paper.
Sitting down with Jayson, I delved into his ideas, exploring every detail of his pirate dreams. Armed with a pencil and paper, I began sketching rough drafts, capturing the essence of his vision. Through collaborative brainstorming sessions and a bit of research, we refined a direction. Alongside his business partner Buddy, we embarked on a creative voyage to bring the logo to life.
After much exploration, we arrived at a design that embodied the spirit of ShipFaced Pub—infinitely cool and steeped in old-school charm. The hand-drawn skeleton pirate confidently steers his ship, each stroke infused with personality and adventure. But the magic lies in the details; nestled within the design, the Southern Cove logo adorns the bottle clutched in the pirate's bony hand. With the logo digitized, it now adorns everything from shirts to barware, proudly marking ShipFaced Pub as the coolest spot in Downtown Cartersville .