the Challenge:

the journey:

When Jess approached me to create a brand identity for Sugar Valley Cleaning Co. she needed a logo that would capture the essence of her business—clean, happy, and unmistakably standout.

Starting with a blank canvas, Jess and I started on a collaborative exploration of her vision. With a color palette in mind - purple, grey, and teal - and a preference for hand drawn elements fused with classic fonts, we got to brainstorming!

the solution:

Drawing inspiration from Jess's preferences and all things cleaning, I crafted a series of logos that perfectly encapsulated the brand's identity. With a whimsical hand-drawn feather duster and a font that implies hand-written charm, Sugar Valley Cleaning Co.'s logos emerged as vibrant, inviting and unique. Beyond logos, I extended the brand identity to business cards, shirts, magnets for her clients, and fliers to showcase her new services. 

Together, Jess and I dove deep into the heart of Sugar Valley Cleaning Co.'s brand messaging, creating a narrative that speaks to homeowners and businesses alike. With a social media strategy in place, Jess showcases her affordable, reliable cleaning services to her community, posting engaging content at least once a week. The result? Sugar Valley Cleaning Co. has seen exponential growth, with Jess now leading a team of contractors as she continues to make homes and businesses shine. 

the RESULT: